Forget Black Friday; November 28th is Cyber Monday. It’s the day of the year when employees head back to work after the Thanksgiving holiday and are too amped on pumpkin pie to do anything but spend the day mindlessly shopping online. You already know the eyes (and wallets) are going to be online hunting for sales, so what are you going to do to take advantage of it?
When it comes to the word branding, many small businesses mistakenly think that it is only important for larger companies. Branding is the true essence of marketing for all businesses. Until and unless you brand your company and product properly, you cannot expect to attract the right audience or differentiate yourself from the competition. And you also don’t need a big budget to start creating your brand strategy.
It’s no secret that technology has changed in-store shopping behavior. Whether it be through mobile phones, barcode scanning, or price comparison shopping sites; consumers are more prepared than ever in the store aisle. According to a new study released from Deloitte, nine in 10 shoppers know what they’re buying before they arrive at a store, and more than eight in 10 (83 percent) have a set of brands in mind that they will consider.
A one-star increase on Yelp leads to a 5 to 9 percent increase in revenue for independent restaurants
Hearing it from the horse’s mouth… Google’s Search Office: Matt Cutts, Ben Gomes, and Amit Singhal provide a unique perspective and invaluable advice of how Google approaches search. Thank you to the Churchill Club for organizing this historical event and sharing it with everyone.
You can probably guess the most social company on the list: Facebook. It’s followed fairly closely by Google. But the rest of the top five as of this writing are a bit of a surprise. News Corp. (owner of this Web site); Coinstar, the outfit that puts those coin-collector machines in supermarkets; and Wal-Mart.
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People interact with their favorite brands on Facebook far more than on any other social network, according to a recent study of online consumer behavior.
The study points to a number of encouraging stats for businesses, including:
- 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
- 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
- 78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands
Read full article here.
Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it’s still the most popular social network around.
And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.
That said, learning all the nuances of various social networks can be a tricky and time-consuming feat. To help you stay ahead of the curve, we’ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.
Read the full article here.
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales? Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.
